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How to Become a Pinterest Virtual Assistant (and make serious £££)

October 3, 2021 No Comments
How to become a Pinterest Virtual Assistant

This post may contain affiliate links, which means if you click through to a website from a link found here on my blog and register or purchase something, I may get a commission at no extra cost to you. 

Becoming a Pinterest Virtual Assistant is the perfect freelance career or side hustle for those looking to live the laptop lifestyle of dreams, have more time with their family, or to have the opportunity to create more money than they might in the corporate world – whilst getting to help small businesses increase their reach to target audiences.

This post explores what it takes to become a Pinterest Virtual Assistant (or VA), and the top tips you NEED to know to start your new business today.

What is Pinterest?

Think of Pinterest as a search engine, similar to Google – only more visual.

Similar to a digital pinboard, it allows users to save content they love, are inspired by, or are educated by. Pinterest users typically have a higher purchase intent to Google users –

Which is what makes it THE place to be seen for small businesses.

With Pinterest driving such considerable traffic to sites across the internet, and over 454 million monthly active users, it’s no wonder, then, that so many businesses opt to have an active account on the platform, to try and increase the reach of their products and services.

What is a Pinterest Virtual Assistant?

Driving traffic to your site from Pinterest takes time and consistency – and when there are many other spinning plates for business owners to manage, this is where a Pinterest Virtual Assistant steps in.

Businesses, bloggers and freelancers are all willing to pay good money to have an expert manage their account – be it creating pins, boards and profiles, SEO-friendly descriptions, or sharing other relevant pins from other creators, that might be of interest to their community – all with the end goal of driving target audiences to their website, email list landing page or social media profiles.

What are a Pinterest Virtual Assistant’s main tasks?

This is very much dependent on each individual client, but typically, a Pinterest Virtual Assistant could be required to:

  • Create a Pinterest profile for their client, and optimise it with SEO-friendly descriptions, relevant boards, aesthetically pleasing board covers and join appropriate Group boards
  • Create Pin designs and SEO descriptions, along with destination links, for each individual post, product or service (typically they’ll be creating a number of pins for each of these to maximise reach)
  • Curate a visually appealing profile
  • Analyse what is working and what isn’t, to further guide the ongoing Pinterest strategy for the client
  • Management of Pinterest ads
  • Conduct audits and create strategies
  • Train their clients to manage their Pinterest strategies for themselves
  • Ongoing coaching for their clients to master Pinterest management
  • Look to increase follower count for their client’s Pinterest account
  • Identify ways to maximise reach for their client’s business and secure a maximum amount of click-throughs to their website or target destination

It’s no surprise then, that becoming a Pinterest Virtual Assistant is a perfect role for those who are creative, can analyse the data and guide subsequent strategies, and who want to truly become a part of their client’s business to help them reach their marketing objectives.

What are the benefits of becoming a Pinterest Virtual Assistant?

Whether you’re looking to replace a full-time wage, or just make a little extra cash on the side, becoming a Pinterest Virtual Assistant can be a rewarding and creative way to make money.

Being a Pinterest Virtual Assistant allows you to work from home (or anywhere in the world!), choose your hours, manage your lifestyle, and work with a variety of different businesses.

Once you build up a client base, you can also look to not only increase your fees, but also create templates to sell on Etsy and other ecommerce platforms, create and manage relevant Facebook groups, and launch courses to train both businesses, and prospective Pinterest Virtual Assistants – so it really is a skill with unlimited potential.

Add to that it’s a great creative outlet for those so inclined, and it’s hard to see what’s not to love!

How to become a successful Pinterest Virtual Assistant

The best way to start your new Pinterest Virtual Assistant business is to get to grips with the platform itself.

I’m assuming you’re already a regular user – but if not, it’s time to become one!

Set up an account for yourself, and truly delve into the various features – especially where business accounts are concerned.

Educate yourself

Educate yourself on the various features by heading to the likes of Youtube and Skillshare, take relevant courses (I personally enrolled in Pinterest with Ell to get to grips with the platform), listen to podcasts, read blogs, study what the Pinterest team recommend, join Facebook groups – wherever you can find out more, find it.

On a budget? You can get a whole month free on Skillshare if you click here.

You need to become a true master at the platform, before you can begin to manage accounts for paying customers.

And even when you’ve got to grips with the platform, the learning shouldn’t end here. There are always updates to contend with, new best practices to learn, and new ideas to be inspired by, so make a commitment to always be at the forefront of industry changes.

For example, video pins are currently HUGE on Pinterest. With the likes of TikTok and Instagram Reels now making video formats more popular than ever, Pinterest needs to compete – which is why they’re giving video pins (or ‘Idea pins’) a greater push on the algorithm (and therefore giving creators more reach than your more traditional pin).

This is the kind of knowledge you need to be bringing to your client, and adapting their strategy to keep up with the latest updates.

Tip: If you or your client are already creating videos on TikTok or Reels, you can reuse them on Pinterest as Idea pins – saving you time! There’s nothing quite like being able to repurpose or reuse content across multiple platforms.

Start to create

A huge part of being a Pinterest Virtual Assistant is commonly the creation of Pins for your clients – so it’s time to build a varied portfolio of Pin examples.

There are a whole host of templates available on Canva, and even more available to purchase on Etsy to use and play around with.

This isn’t to then go on to use these templates for your clients (chances are, this will be against any licensing agreements from the person you purchase templates from).

No, instead it’s to play around with, and find the kind of designs you like the best. It’s not to copy them, but to be inspired by – and the only way you’re going to find out your signature style is to practice, practice, and practice some more.

Launch your business

Once you’re comfortable with Pinterest, and have a portfolio of Pin examples available, it’s time to start your business.

Whether you’ll be operating as a sole trader, or as a limited company, make sure you get this in order before you start taking on clients to make you seem more professional and experienced. This includes registering as a limited company/sole trader, opening a business bank account to keep your personal transactions separate, and updating/creating relevant social media profiles (and maybe even setting up a website to act as your shop window!)

As a freelancer, your income isn’t as stable as a typical 9-5 role might be – so it’s more important than ever that you stay on top of your finances from the off. Have budgets in place, keep track of all business related spending, and don’t forget about your taxes!

If you’re a UK-based Pinterest Virtual Assistant, Osome are a great accountancy firm to consider. Whilst they specialise in ecommerce, they can work with just about any business – and you can liaise with them in person, over the phone, or (my personal favourite) via the messaging platform in their app.

Osome discount

Secure your first few clients

As always, Fiverr and Upwork are great places to promote your new freelance business – but also keep your eyes peeled in Facebook groups and on Twitter. Look out for anybody expressing disdain online when it comes to managing their Pinterest account – and become the solution to their pain-point.

This is what a Pinterest Virtual Assistant is there for afterall – taking the pain away from business owners and still driving traffic/brand awareness, while they can focus on the parts of their business that they enjoy, and are better at.

Using your Linkedin account (or setting one up if you don’t have one already) and using your personal network are also great places to secure work – and if you really want to niche down, you can always look to specialise within certain industries (which should make your listings and applications on the likes of Fiverr and Upwork stand out compared to competitors).

Stand out

Anywhere you can make money online, it’s going to be a competitive marketplace as you’re competing with people from across the globe!

So you need to get creative, and you need to think about how you can stand out – ideally without plummeting your rates.

Perhaps you could offer great bundle deals – where a client receives an additional bonus if they take a three month package with you (think along the likes of ebooks, Pinterest digital planners, or anything you think your potential client might like based on their needs).

For those with an existing Pinterest account, could you offer them a free ½ hour audit, which you round off with a sales pitch on how you can help them?

Think outside of the standard offering, and make your packages irresistible – without selling yourself short financially.

Gather testimonials

Prospects love to read through testimonials from past and existing clients, to see if you can achieve for them what they are looking for.

If necessary, consider creating Pinterest profiles and pins for clients for free for a month to help you grow your portfolio at the very start of your new business. Ask for testimonials and referrals in lieu of payment – and include any analytics on how you grew their profile/reach/met their objectives within a case study (Pinterest business accounts should be able to provide this information freely and easily).

This bank of testimonials and case studies is going to be worth it – but you also need to know when it’s time to stop offering out the freebies.

Grow & Scale

Once you’ve got a steady number of clients, and have honed your craft, do you want to grow your business further?

Could you up your rates for new clients?

Could you outsource work you don’t have time to complete to trusted freelancers, and therefore begin an agency?

It’s great to consider the options – but don’t forget to ask yourself the main question: do you even want to scale?

If you’re happy with what you’re earning, and the hours you’re working, perhaps there’s no need to take it to the next level.

How much money can Pinterest Virtual Assistants make?

When first starting out, you need to decide what your packages might look like. Will you charge an hourly rate, or will you look at retainer packages?

If opting for an hourly rate, as a newbie you might be looking in the region of £15-£20 per hour – but as your experience and client base increase, there’s no reason why you couldn’t be looking at £50 per hour (or even more!)

If considering a retainer fee, you need to weigh up what this might look like. Would you offer clients a slight discount if they book multiple months in advance, for example?

And don’t forget the upsells – it’s always worth having a couple of these in mind when negotiating on packages to increase the offering if it’s appropriate.

Create a passive income stream

Don’t solely settle for trading your time for money either! Once you know your way around Pinterest, there are a whole host of ways you could create passive income opportunities for yourself too.

Can you teach others via an online course about the platform, sell Pin templates on Etsy or your own website, or write and sell an ebook? Could you create a Youtube channel educating those interested in becoming a Pinterest Virtual Assistant, and work with relevant companies on an affiliate marketing/advertising basis?

Could you create an agency, where you outsource some of the work to those you trust for less than you’re getting paid?

Whilst it’s great to have a bank of clients that you get to work with each week, there really is nothing better than passive income.

50 Etsy Printables You Can Create Today for Passive Income Tomorrow

Costs associated with being a Pinterest Virtual Assistant

Becoming a Pinterest Virtual Assistant isn’t the most expensive of gigs – but there are some costs associated with it.

First up, you’ll need a laptop – along with a reliable source of internet. This could be WiFi, or hotspotting from your mobile data, but when your business is so dependent on connectivity, make internet a priority.

Next, you’ll want to sign up to Canva’s premium subscription, which comes in at £10.99 per month. Whilst Canva does have a free version (which is great to use when you first start out and are getting to grips with the platform), the paid version (or ‘Pro’ version) grants you access to more features – which your clients will undoubtedly want access to.

Finally, Tailwind, which allows you to schedule Pins way in advance, so once you’ve created your clients’ pins for the month, you could have them all planned out for the next few weeks.

This is even more convenient as and when you manage accounts for more than one client, as it provides greater time management opportunities for you.

Why you should become a Pinterest Virtual Assistant

If you’ve got an eye for design, are looking for a more flexible work/life balance, want to have the freedom to work from anywhere in the world, and like the idea of working for yourself (on a good hourly rate!), becoming a Pinterest Virtual Assistant might just be the role for you.

Master the platform, get creating Pins, and then create some more. Once you’ve got your design skills down, it’s time to market your services to anybody who will listen – from your personal network, to Facebook groups, to Twitter, to Fiverr – and help them reach their target audience thanks to your aesthetic pins, scroll-stopping captions, and SEO optimisation.

Here’s to creatively helping businesses from the comfort of your own home!

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Steph at Funding Her Freedom


Funding Her Freedom focuses on all the ways you can make a little more money outside of your 9-5. From selling on Amazon, to mystery shopping, to freelancing, to creating and selling digital printables, we cover it all. If you'd like to get in touch, shoot me an email on Here's to funding our freedom! Read More


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